Big Will – with De Molen, TOK, Breadilicious
Positioning Big Will as a holding company has drawn a lot of attention due to the “regal” look and resulted in the repositioning of De Molen as the only flour provider in Suriname, in addition to the different aspects and the positioning of its branch components such TOK and Breadilious.
Through the successful penetration of Big Will in the Surinamese and regional market, characterized by a very expressive corporate identity, commercials and “look and feel” created by STAS, we have laid the foundation for all brands that are operating under Big Will.